Niche : 

     A niche is a subset of a market that relates to a specific topic.

Market:

     A community of people who share a common interest in a particular subject or activity.


4 Golden Rules

• It is relevant to your website
• high levels of traffic
• acceptable level of competition
• Commerciality ?

What is SEO ?

       SEO is the process of increasing the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP).


White Hat SEO

White Hat SEO refers to the usage of

• SEO strategies, 

• techniques and 

• tactics  

that focus on a human audience and completely follows search engine rules and policies.

Eg: free link submission( regular listing)

White hat seo - An ethical way to optimization.

Black hat seo-An unethical way for optimization.

white hat is legal and black hat is illegal


Black Hat SEO

Black Hat SEO refers to the use of

• aggressive SEO strategies, 

• techniques and 

• tactics

that focus only on search engines and not a human audience, and usually does not obey search engines rules.

Eg : payment mode(payment)

On Page Optimization:

what can be done on the pages of the website

Off Page Optimization :

SERP :

When we enter a phrase in search engine, it display the first 10 results. That page is known as SERP.

Keyword:

The words or phrases that members of market type into search engine in order to explore a particular niche.


On Site SEO

On-site SEO refers to anything that you can do on your website, so that the search engine ranks your website highly. It is the process of optimizing the website for particular keywords.

On-site SEO techniques.

• Title tag and Meta tags.
• Heading Tags (H1).
• Alt text with keyword
• Web layout and Design elements.
• On-site content and article analysis ( keyword density ).
• Page size control.
• Internal linking ( keyword hyper linking )
• XML Site maps
• Robot.txt files

 Off-site SEO

 Off-site SEO refers to anything that is not done on your website but that contributes to the page rank and traffic.

Off-site SEO techniques.

• Link submission. (Back linking or inbound linking)
• Article directory submission.
• Posting in forums and press release.
• Optimized video submission..
• Keyword research.( All four Golden rules)
• Social networking.
• RSS feed.
• Webmaster tools and Google analytics.
• Blogging in different topics.

What is Indexing

Pages of your website are indexed by crawler to save in its database. This saving process is called indexing. There may be hundreds of pages in your website. But every page will be indexed, it can’t be assured. To check indexing status we use this command, “site:school4seo.com”. This command is used for even keyword mapping.

Indexing is a key process to get your website ranked. Your website can not get ranked until it indexed.


What is Spider ?

A spider is a piece of software

• that follows links throughout the Internet, 
• grabbing content from sites and
• adding it to search engine databases.

Spiders follow links from one page to another and from one site to another.

What is Crawling ?

When Search engine Spider/crawler search your site in the Internet then the process called crawling.
 

Indexed Page :

Use the Indexed Pages tool to check the indexing of your Website in the major Search Engines.
Submit your domain in order to check if all the pages of your website have been successfully indexed by the major Search Engines. Indexed Pages Tool will check whether you are indexed in Google or Bing.